Cabinet Michel Biroules

Etudes de marchés

Marketing consultant

Qualitative research and studies.

ALL OVER EUROPE :

Studies conducted in this domain bear more specially on :
- Motivation and attitude studies including methodology such :
-in-depth personal interviews
- semi-depth interviews
- projective tests
- panel discussions/focus groups (*)

(*) These interviews are video and tape recorded with simultaneous translator.


Quantitative research and studies.

Market and desk research
- Satisfaction studies (by phone, mail and individual interviewing methods)
- Quantitative segmentation of the market
- Pricing studies


Marketing Audit.

Product import/export : feasibility study
Sales forces recruiting and evaluation
Diagnosis of a company
Analysis of concept and profitability of business activities
Quality and Service analysis C.S.I (Examples)


Example of resarch conducted.

Theft prevention in department stores
The video market in 1998
Attitude toward the national highway safety organisation in France
The foreign market for a Spanish table wine
«Luxury articles» and their negative/positive aspects
New concept in paint
The new smart card concept
The CD ROM in the word of education
Creation and stimulation of implicit product images
Radiotherapy and automatical surgery in the future
Foreign beer launch on the French market place,
...

RESEARCH AREA ON 1500 CASES

Data process, Telecom

10%

Food

8%

Cars, Motos, Acces, Highway

12%

Beauty, Perfumes, Health

8%

Energy : Elect, Fuel..

5%

Hotel, Restaurant, Constr.

5%

Distribution Chains

6%

Tourism -Airline

6%

House Furniture

3%

Services for Industrie

5%

Leisure, Sport, Do it Yours Self

3%

Industrial Product

3%

Finance- Insurance

1%

Agriculture

1%

Governt

10%

MISC.

14%

Total

100%


Quality service analysis.

Comparison of services
Consumer and satisfaction survey
Customer contact and response systems
Analysis of the dealers and retailers services
- Feedback from your customers about how you're doing,
- what they want and how you can keep their business ?

 


To identify to analyze...

To analyze to act...


E-Mail: contact@michel-biroules.com

Headquarters: Cabinet Michel Biroulès - 3 rue du Puits d'Anquin -
           89110 Saint Maurice le Vieil (Yonne - France).

Tel: +33 (0)6 09 92 41 84 - +33 (0)3 86 63 41 97 -

55 rue de Lille 75007 Paris - +33 (0)6 09 92 41 84



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